New Art Series – Florence Broadhurst
The iconic Australian designer, Florence Broadhurst, needs little introduction.
Her hand screen printed wallpapers and textiles have coloured the world with luxurious patterns in rich and vibrant tones since the 1960’s and her original company, Australian (Hand Printed) Wallpapers Pty Ltd was located near our current Sydney showroom, in beautiful Paddington!
The Florence Broadhurst design archive grew to over 500 images ranging from tapestries to geometrics, florals, psychedelic, and delightfully eccentric Chinoiserie. Yet hundreds of these designs have never seen the light of day. Until now!
We are very excited to have worked with Materialised, the new home of the Florence Broadhurst Design Library and archives, to create an exclusive Heatherly Design Art Series.
The Fulham Bedhead in Shadow Floral & Todd Footstool in Tiger Stripe
There are many die-hard Florence Broadhurst fans out there, and I am one of them! To work with such incredible designs in custom upholstery for the bedroom felt so right. Looking through Materialised’s collection was like a jewellery box of hidden treasures!
I’m a huge fan of peacock and the Shadow Floral printed on linen was singing to me for our Fulham bedhead. Clearly I was feeling very bold in combining with a tiger print in velvet for the new Todd footstool.
Belinda Price from Materialised says, “The Heatherly Design brand is synonymous with quality and Australian craftsmanship, so the opportunity for Georgie Leckey to design a bedhead and footstool in our Florence Broadhurst fabric was an absolutely natural partnership.
This Art Series is such a strong unity of Australian homegrown talent with iconic Queensland designer Florence Broadhurst, our thirty-eight year old family business digitally printing all the fabrics in Sydney, and the designs brought to life by Georgie and her team of talented upholsterers in Melbourne.”
We are thrilled with the result and hope you love it too!
Keen to shop the look? Find all the details here…
Get The Look
- Heatherly Bedhead – The Fulham in Florence Broadhurst Shadow Floral
- Heatherly Footstool – The Todd in Florence Broadhurst Tiger Stripe
- Bed linen, pure white linen – In The Sac
- King white pillowslips – The Pillowslip Store
- Paolo table lamp – The Vignette Room
- Black velvet cushion & silver grey cushion – The Vignette Room
- Custom Florence Broadhurst Hessian fabric throw and custom turquoise cushion in Palermo velvet – Materialised (trade only)
- Eco boucle marble rug – Unitex
With thanks to Materialised; Collaboration through Catherine, TUBU Collective Photoshoot concept and styling by Jessi Eve; Photograph by Jaye Chaffey.
